Thursday, May 21, 2020
The American Civil War helped to save the nation by rejoining Union Confederate and as result of the Emancipation Proclamation, most African American slaves were declared freed men. However, during the American Reconstruction, the lack of political unity was still very apparent as the South saw Reconstruction as being defeated humiliatingly and thus sought vengeance through the slaves it had lose. Although many slaves did receive their freedom, Reconstruction caused an increase in the white supremacy groups such as the Ku Klux Klan and laws such black codes/ Jim Crow laws/ sharecropping, which limited the rights freed slaves had. This unfortunately caused many of the freed slaves to be only marginally better off than before the Civil WarÃ¢â¬ ¦show more contentÃ¢â¬ ¦The main success of the Bureau lies in the establishment of schools. It spent over five million dollars for the creation of schools; by 1870, there were over 1000 schools in the south. It helped to found some historicall y black colleges and universities such as Howard University. In addition to school, it also helped with the funding of churches. Unfortunately, by 1971, it had lost most of its funding and consequently, its staff members. It failed to carry out any long term protection for freed slaves and did not produce any real measure of equality in the South. One opponent of the Bureau was President Andrew Johnson. He returned confiscated property to white Confederates, pardoned hundreds of former Confederate officers, soldiers and government officials, and tried to limit the amount of land the Bureau could sell by taking the land the Union had confiscated and gave to the Bureau and giving it to previous white landowners. When Congress first passed a bill in February, 1866, to extend the BureauÃ¢â¬â¢s existence and to give it new legal powers to sell land, Johnson vetoed the proposed legislation and argued that it interfered with statesÃ¢â¬â¢ rights, gave preference to one group of people over another and would be financially stressful on the government because of its extended funding. Congress overShow MoreRelated Paper761 Words Ã |Ã 4 Pages In the 1790s members of the industry in both Paris and London were working on inventions to try to mechanise paper-making. In England John Dickenson produced the cylinder machine that was ope rational by 1809. Although useful for smaller enterprises, this lacked the large scale potential of the machine resulting from the invention of Nicholas-Louis Robert in Paris, which had a more complicated incubation period. The last of the early improvements to this machine were financed by the Fourdrinier brothersRead MoreReflection Paper836 Words Ã |Ã 4 Pagesand integrating quotes. Before my papers were full of Ã¢â¬Å"she saidÃ¢â¬ and Ã¢â¬Å"she would sayÃ¢â¬ ; which was boring and showed poor ability to lengthen my word choice. I also had a tendency to just throw quotes in and not integrate it into my writings. By the end of my English 101 class my papers began to present with words like Ã¢â¬Å"the author notedÃ¢â¬ , or Ã¢â¬Å"she statedÃ¢â¬ along with many other word choices and proper ways of using quotes. Here is an example from my final research paper: Ã¢â¬Å"Author Stephanie Jackson, a certifiedRead MoreOn Behalf of Paper1685 Words Ã |Ã 7 PagesFor centuries, people have read and learned on paper. It has loyally served man as the ideal vehicle for conveying our thoughts, feelings, and ideas. In recent years, an opponent has risen: computers. The computer brought the world to our fingertips, to the palm of our hands, but is this competitor superior? Should we drop the written and printed empire that had dominated and quenched our thirst for knowledge for so long? Paper has served an ever-changing world well, constantly adapting and morphingRead MoreReflection Paper1317 Words Ã |Ã 6 Pagesused to struggle with forming my thoughts into writing, let alone a paper. I was never confident with what I wrote. My writing had no greater purpose other than the assignment. My writing process included: writing my paper, proofreading it, and turning it in. Once the paper left my hands, it also left my mind. Throughout this course we worked with others, visited the writing lab, wrote critiques, and we were able to revise our papers. I believe that all of this is has caused me to grow greatly as aRead More History of Paper1180 Words Ã |Ã 5 Pages The first historical mention of paper is 104 A.D. in China. The Empress of China at that time loved books and wanted to have a lot of them made. At the time everything was written on silk scrolls which were extremely expensive and time consuming to make. She wanted something cheaper and easier to use and so she asked one of her servants, a gentleman by the name of Tsi Lun to come up with an alternative. He worked for over nine years experimenting with different things and finally came up with hempRead MoreImportance Of Writing Paper870 Words Ã |Ã 4 Pages Writing papers have not always been my favorite thing to do. The main reason why I detested writing papers, was because I considered my English horrible. English is not my native language and learning it was difficult i n my opinion. Especially, when as a child the only place where you could speak English was at school. Other than that, the only language I was allowed to speak at home was Spanish. Throughout the years I eventually got the hang of it, and at the beginning of fourth grade, I was placedRead MoreCharacteristics And Quality Of A Paper1062 Words Ã |Ã 5 PagesChoosing the right paper is more complex and it requires more work than just picking any expensive sheet and keeping your fingers crossed. To choose the right paper, you should not choose one based on the highest quality available, or the most expensive one. Instead, you should choose your paper based on the paper size options, durability, finishing, color, the paper weight, price, availability, opacity, and brightness. To choose between the function and quality of a paper is not very easy. It isRead MoreSelf-Reflective Paper 838 Words Ã |Ã 3 Pagesfixed. Although it was a process, I finally got around to clearly understanding what the objectives were for English 1302 and how to apply them to my papers for this course. The first objective that is given in the syllabus is to meet the requirement of 20 pages total by the end of the course. The objective includes being able to revise and edit papers in a proper fashion. There was a time where revising and editing did not seem important, however, it can make a significant difference in a grade.Read MoreRecycling Waste Paper11594 Words Ã |Ã 47 PagesPaper recyclingÃ is the process of recovering waste paper and remaking it into new paper products. There are three categories of paper that can be used as feedstocks for making recycled paper: mill broke, pre-consumer waste, and post-consumer waste.Ã Mill brokeÃ is paper trimmings and other paper scrap from the manufacture of paper, and is recycled internally in aÃ paper mill.Ã Pre-consumer wasteÃ is material which left the paper mill but was discarded before it was ready for consumer use.Ã Post-consumerÃ wasteRead MoreCarabao Grass Paper17210 Words Ã |Ã 69 PagesINTRODUCTION History Paper is believed to have originated in China sometime around A.D. 105. Its invention is credited to a Chinese artisan by the name of Tsai-Lun. Tsai Lun created the first type of paper by mixing macerated cellulose fiber with water. His method was simple. He beat rags to a pulp and diluted this with lots of water. He then drained the resultant mixture through a form of a sieve. The fibers matted together and, when it dried, formed what we know now as paper. This papermaking process
Wednesday, May 6, 2020
Much like how President WilsonÃ¢â¬â¢s racial dealings showed the dark sides of his being a passive-negative president his vast support and activity for the Espionage Act also show some of these dark sides. Similar to how Wilson supported segregation for the sake of peace the same logic seemed to have applied to national peace during the First World War. All evidence again seems to point to the fact that President Wilson meant the Espionage Act to be an asset to the nation and help defend it against foreign subterfuge yet it is hard to believe that President Wilson wasnÃ¢â¬â¢t aware of the negative impacts such legislation would have (Carroll, 1919). It was American citizens more than anyone else who suffered under the Espionage Act and its enforcement. The act had made it virtually illegal to criticize the war or the government, restricting freedom of speech in a way that had never before been known in the United States (Carroll, 1919). It is hard to imagine that President Wilson, an intellectual and very intelligent man, had no idea that such a thing would occur. Instead it would appear to be far more likely that President Wilson knew of at least some of the negative consequences that the act was going to have and that he ultimately decided that it was better to limit free speech for the sake of peace and security (Stone, 2003). This Ã¢â¬Å"lesser evil for the sake of peaceÃ¢â¬ sort of mindset is the exact same thing that happened to President Wilson in regards to his racial dealings,Show MoreRelatedThe Use Of Excessive Force By Law Enforcement Essay1459 Words Ã |Ã 6 Pagesand the general population to call for national reforms. The goal is to better match the current Ã¢â¬Å"police cultureÃ¢â¬ with democratic ideals (Racial Injustice). While excessive force by police has made headlines for over two decades, our country has only made moderate progress in improving the relationship between law enforcement and minority communities (Racial Injustice). The Los Angeles riots in 1992 brought the issue of excessive force by U.S. police to the attention of our country. However,Read MoreBlack Lives Matter Is An Activist Movement1318 Words Ã |Ã 6 Pageshad little to say about the unfortunate situation of the majority of Black people in the United States. Due to Obama being an African American and our president, people presumed that he would have discussed more about working to ameliorate racism. However, Obama has only commented on issues involving racism when he felt it was unavoidable. Dealing with the issues in Ferguson he spoke out and urged, Ã¢â¬Å"Requires we listen, and not just shout. ThatÃ¢â¬â¢s how weÃ¢â¬â¢re going to move forward together by tryingRead MoreStruggle for Black Americans: Civil Rights Movement Essay2552 Words Ã |Ã 11 PagesThe Hundred year struggle for Black Americans would begin during Reconstruction, long before the civil rights movement would be headlining in the 1950Ã¢â¬â¢s and 1960Ã¢â¬â¢s. The struggle would not just be for freedom but also in terms of education and employment from the police brutality and general day to day discrimination. This abuse would compel individuals, such as the more famous Black civil rights leaders to launch efforts to assert their constitutional rights and improve their standing in society;Read MoreRacism And Its Effects On Young Black Males3146 Words Ã |Ã 13 Pagesits somewhat devastating effects on young black males in society. Ã¢â¬Å"You never really understand a person until you consider things from his point of view... Until you climb inside of his skin and walk around in it.Ã¢â¬ (Lee) The negative stereotypes and racial profiling that Americans hand down from generation to generation are damaging not only to the minorities but to those perpetuating them as well. The behaviors that are kept alive because of these negative stereotypes and the behaviors associatedRead MoreSince The Beginning And Founding Of Our Nation, There Ha s1572 Words Ã |Ã 7 Pagesalso an increase of segregation which was enforced by Woodrow Wilson and his administration, during his presidency he allowed federal departments to be segregated. Lewis states that Ã¢â¬Å"Segregation became the operative method of dealing with Black workersÃ¢â¬ (273). Wilson created an Ã¢â¬Å" Anti-Black LegislationÃ¢â¬ (Lewis 273), the policies that his administration created were devastating for almost 100,000 blacks across the nation. Before Wilsons administration Blacks believed that with skills and educationRead MoreRonald Wilson Reag The Leaders Of The Free World From 1981- 20012524 Words Ã |Ã 11 PagesRonald Wilson Reagan, George H.W. Bush and William Ã¢â¬Å"BillÃ¢â¬ Clinton were the leaders of the free world from 1981- 2001. Over the course of 2 decades these men had to solve several international and domestic issues while juggling personal issues, and the many other responsibilities of The President of the United States. Over the 20 years of reign by these Presidents, 8 years were ran under Democratic rule by Bill Clinton and 12 years were ran under Republican rule by George H.W. Bush and Ronald ReaganRead MoreTo What Extent Were the Consequences of Wwi the Causes of Wwii1660 Words Ã |Ã 7 PagesSettlement were destined to fail as the Treaty of Versailles did not effectively manage to relief Europe from German threat. The orthodox historians view the settlement as being a failed compromise between the idealism of Wilson and the realism and selfishness of the European powers. Wilson had a subjective aim as he believed that peace was impeded by three elements: the selfishness of European Diplomacy, the tendency of larger powers to deny ethnic minorities self determination and autocratic regimesRead MoreThe End Of The Civil War1807 Words Ã |Ã 8 Pages The end of the Civil War should have signified the end of slavery as well; however, this was far from the truth. President LincolnÃ¢â¬â¢s Emancipation Proclamation referred to only slaves within the southern states (Byng). African Americans found themselves no longer bound to their plantation homes, but they also found themselves without the means or rights needed to make new lives. Many of the attitudes and discriminatory practices present prior to the Civil War were still in effect and continuedRead MoreEssay on American Foreign Policy in Three Influential Wars2727 Words Ã |Ã 11 Pageskey factors of foreign policy listed above, while displaying and discussing levels of continuity between these wars. Much like the involvement in World War I and II, the United States took some time before declaring war on Spain. Cuba had been dealing with an ongoing revolution in hopes of acquiring its independence. In 1898, the United States helped Cuba defeat Spain. However, Cuban independence was not the sole goal of the United States. The U.S. had long hoped to establish a stronger presenceRead MoreThe New Threat : Racism Without Racists2278 Words Ã |Ã 10 Pagesenslaving African-Americans in the United States of America and the laws Ã¢â¬â since then Ã¢â¬â have tried to impede discrimination of all kinds especially racial profiling. The debate of racism has never stopped even in January 20th, 2009 when the American nation elected its forty-fourth president of the United States who was the first African-American president in the entire American History. Ã¢â¬Å"Racism is over,Ã¢â¬ many people became very excited and delighted, Ã¢â¬Å"America had chosen a black man to lead the nati on
Within this essay I Intend to examine Plates reasoning and justification for his belief in philosopher rulers and question whether they are, in fact, the best people to govern society. The current democratic method of organization of the Ã¢â¬Å"polisÃ¢â¬ was not suitable for Plato as he considered ruling far too vital a role in society to be left to the untrained. Instead, it should be left to those who have the knowledge and more crucially, the wisdom required to comprehend such a task. We will write a custom essay sample on Why Does Plato Argue That Rulers Must Be Philosophers? or any similar topic only for you Order Now It Is, however, at this point, we should consider that a significant factor In PlatÃ¢â¬â¢s opposition to democracy was that the Athenian democracy had condemned Socrates o death. It is important to remember that the liberal democracy which we currently experience is very recent and not at all the concept of democracy that Plato speaks. In fact, the idea of all adults over the age of 18 being able to vote would indeed be absurd to someone such as Plato. The democracy, of which he speaks, would be of greater equivalence to a modern day referendum, In which all those eligible to vote gather to debate and eventually vote. Plato thus set out to craft a new structural form for the polls, in simple, an Ideal society. This constituted three general social lasses and indirectly three separate polioÃ¢â¬â¢s within the whole Solipsism. At the lowest end of this, was the Ã¢â¬Å"producersÃ¢â¬ , although Plato pays little attention to this class, it compromises people who were engaged in economic activities, such as, farmers and manufacturers. Although of no political importance, they served the crucial function of providing the economic and material requirements of the community. Primarily, Plato places them as obedient workers under the control of the axillaries. This constitutes the first polls, Ã¢â¬Å"one In which money lovers, and only money lovers are made as happy as possibleÃ¢â¬ (Reeve C. D. C IPPP 1984), and thus becomes a Ã¢â¬Å"luxurious polisÃ¢â¬ (Plato The Republic IPPP e). The second level on Plates ideal society was that of the auxiliaries. It was the auxiliaries who, in current times, would complete the actions of the military civil service and public offices I. E. Police. Consequently, it was their occupation to enact the decisions made by the ruling class. It would be from the elite of the auxiliaries that a philosopher guardian would emerge, as they had worked their way through the education and training. Therefore, this emerges as the second polis in which Ã¢â¬Å"unnecessary appetitesÃ¢â¬ (Reeve C. D. C IPPP 1984) are removed this is the part of the Solipsism in which honor-lovers are made as happy as possible. (Reeve C. D. C IPPP 1984) However, it must be pointed out that the auxiliaries also shared this second polis with the guardians who were not chosen as Ã¢â¬Å"pensioner Kilns. Ã¢â¬ Hymnal, It was ten Guardians won were let at ten top AT ten society, as the rulers. This was the elite group above the rest of society, only those who completed all the statutes laid out during their training would be able to become a recognized philosopher guardian at the age of 50. These would be the people who had a true understanding of the forms and ultimately, of what is good ND Just. With this Plato has set out his Ã¢â¬Å"dodosÃ¢â¬ for the ideal society and his belief that those most suited to govern this society were his Ã¢â¬Å"Philosopher KingsÃ¢â¬ who were chosen from this Guardian class. It is at this point, that I believe we must further engage with what in fact it means to be a philosopher, and how you reach such a position. Plato sets an initial screening process, Ã¢â¬Å"the one who is willing to taste every kind if learning with gusto, and who turns to learning with enthusiasm, and cannot get enough of it, he is the one we shall rightly call a philosopher. (Plato The Republic 474 c) Ã¢â¬Å"Those who have reached that goal are philosopher kings at last. The polis over which they rule, and which contains the elaborate educational apparatus necessary to reliably produce them, is the third polis. Ã¢â¬ (Reeve C. D. C. P 195, 1984). During PlatÃ¢â¬â¢s explanation of his philosopher-king, he uses three analogies, the sun, the line and finally the cave , in order to depict the reason for the philosopherÃ¢â¬â¢s irreplaceable role in politics. The central element in each of these is the concept of the forms. In my opinion, Plato most aptly explains the transition to a philosopher with his simile of the cave. Plato classes this as Ã¢â¬Å"the enlightenment or ignorance of our human conditionÃ¢â¬ (Plato The Republic IPPP a). The allegory of the cave is to illustrate that the philosopher is the one who sees things as they really are. The philosopher is able to see the truth, whereas, the masses see, merely, shadows. The arduous process of education which draws the philosopher from the state of ignorance and belief to the enlightened state of knowledge and wisdom is comparable with the difficult Journey from a dark cave up a long path to the open light of the sun. Whilst explaining the Journey of the philosopherÃ¢â¬â¢s education he also attempts to show why it is that the masses reject the philosopher once their knowledge has been gained. Primarily, Plato says that the philosopher is misunderstood by the ignorant masses and that the knowledge which they attempt to impart threatens the beliefs of their UN-enlightened minds. It is clear upon examination of PlatÃ¢â¬â¢s society, that it is indubitably a totalitarian regime; however, this point must be critically examined as it is clear that there are distinct and separate ways to critique this point. Naturally, there are those who would say that the restriction of freedom from a dictatorial power is inherently wrong. Conversely, though it must be considered that restriction of freedom for the good of people is no bad thing. In theory a system which imposes Ã¢â¬Å"The GoodÃ¢â¬ on all people, would be one which benefits all and enhances the chance of maximum human development and freedom from evil. Until philosophers rule as kings, or those who are now called kings and leading men genuinely and adequately philosophies, that is, until political power, authority and philosophy entirely coincide, while the many natures who at present pursue either one exclusively are forcibly prevented from doing so, cities will eve no rest from evils,Ã¢â¬ ¦ Nor, I think, will the human race. Ã¢â¬ (Simon Blackburn IPPP c- D 2006) Obviously the counter argument to that and the very basis of PlatÃ¢â¬â¢s critics, is that whether human nature being as it is, would ever allow it in reality? Especially when compared Walt previous totalitarian regimes, experience Allocates Tanat teen have rarely brought good to the majority, and predominantly have indeed brought the opposite. In reality, it could be argued that there has been a historical dominance of state dictatorships in comparison with the relatively recent liberal democracies. Citizens who are raised within the liberal western tradition are taught to be convinced of the faultlessness of democracy and thus find it challenging to comprehend that any other system could be better, or even to see the weaknesses in democracy. Due to the inability to acknowledge the failings of democracy, Plato creates two illustrations to depict them; these are the similes of the beast and the ship. Plato utterly rejects two common modes of thought in democratic societies, Just because everyone believes it to be true and good does not make it so, and that Just cause someone is a convincing speaker and persuades the masses to his view Ã¢â¬â it does not mean he is speaking the truth or that his ideas are good. The foundation of these illustrations is that the Philosophers simply know Ã¢â¬Å"The GoodÃ¢â¬ . PlatÃ¢â¬â¢s debate is clearly rejecting some of the foundational ideas within Democracy. Within the simile of the beast, the large and powerful animal in this story is the general population who make up the democracy. In this tale, Plato is depicting a clear division between, what the majority like and think is good, what pleases them, and unbeknown to them, what actually is Ã¢â¬Å"The GoodÃ¢â¬ . The Good (I. E. The dodos or form of the good) is good whether people think it is good or not. The Good is the predetermined standard against which the pleasures and desires of the masses must be Judged to determine whether they are good or bad. Plato is saying that the Sophists of his time were merely concerned with remaining in power and thus would bow to the appeasement of the masses that were ill educated. Fiscal and devoid of the knowledge of what is truly important in life and were subsequently unfit to rule the polis. They were no more than manipulators and responders to popular opinion without any standard tit which to work. The Sophists were relativists. For them Ã¢â¬ËgoodÃ¢â¬â¢ meant no more than what the people want, what will keep them happy, and what society thinks are good. This approach to politics is recognizable within the contemporary use of opinion polls and pressure groups. Ã¢â¬Å"All those individuals who make their living by teaching, and whom the public call Ã¢â¬Å"SophistsÃ¢â¬ and new for their skill, in fact teach nothing but the conventional views held and expressed by the mass of the people, when they meet; and this they call a scienceÃ¢â¬ (Plato The Republic IPPP a-b) This forever, does not entirely show why Plato is convinced that it is philosophers who should rule. Socrates proposes the notion that the study of philosophy results in the unearthing of objective truths about what is good, from this grounding this knowledge can be used as an unique;coal platform for policy-making. Plato believes that in contrast with his idea of the world of matter, the world of sense , which he classes as a mere world of shadows, is in fact Ã¢â¬Å"world of final, immutable, changeless, objects of contemplation, at the summit of which stands the ultimate object of a facial kind of knowledge independent of sense experience. This is ultimately a real and ultimately fitting object of love and desire, a constantly radiant eternal source of light, the form of good itself. Ã¢â¬ (Blackburn S. Pop, 2006). Subsequently, it has the natural progression that the people most suited to rule, are the people who have the wisdom of this higher realm, so Justifiably this would be the philosophers. Ã¢â¬Å"If pensioners nave ten capacity to grasp ten eternal Ana Immutable, Wendell tense won have no such capacity are not philosophers and are lost in multiplicity and change, which of the two should be in charge of a state? (Plato The Republic p 484 b). At no point, has it ever been empirically verified that those who have studied philosophy will all agree on that which is good and right. Even those who do agree that there are moral facts do not agree on exactly what they are Ã¢â¬â nor do they agree on what is the best way to act in the light of those facts. Even if we do agree with Plato and accept that a true underst anding of goodness and Justice is both possible and agreement can be reached between philosophers, it still leaves the question whether this is all that a politician needs. How to cite Why Does Plato Argue That Rulers Must Be Philosophers?, Papers
Sunday, April 26, 2020
Second Cup Essay Running head: CASE STUDY: SECOND CUP Case Study: Second Cup Audrey Fortin, Joshua Hartson, Ashley Jardine, Andie Walker Turner St. Lawrence College Marketing Principles Kip Tuckwell November 28th, 2011 Case Study: Second Cup Second CupÃ¢â¬â¢s strengths are: * They offer a unique coffee experience. Second Cup focuses on the atmosphere of their shops and pays a great attention to detail. Unlike their independent counterparts, Second Cup has the resources to create a universal ambiance throughout all of their retail stores. Their stores are very well designed, but have more of an exclusive feel than other coffee shops. * They are a subsidiary of Cara. Cara is one of the largest operators of full-service restaurants in Canada. The relationship with Cara gives Second Cup access to more resourcesÃ¢â¬âsuch as administrative services and monetary resources. * They are fairly priced. * They are a globally recognizable brand. Second Cup was established in Toronto, Ontario and has been around since 1975. Over the past 35 years, they have expanded to over 16 countries. Most Canadians can identify the logo and recognize the brand. They are socially responsible. Second Cup is a very socially responsible company, they are not only fair trade certified, but they are also supported by the rainforest alliance. This is a strong point for the company, because it shows that they are responsible and are not all about profits. Second Cup is a very socially responsible company, they are not only fair trade certified, but they are also supported by the rainforest alliance. This is a strong point for the company, because it shows that they are responsible and are not all about profits. * They have a loadable gift card. (Lost and stolen program) * They has something new. (USP Ã¢â¬â new products all the time) (innovation) Second CupÃ¢â¬â¢s weaknesses are: * They are a franchised company. People arenÃ¢â¬â¢t buying franchise they donÃ¢â¬â¢t grow * Second Cup is more expensive than competition. Higher priced due to low * Second Cup is socially responsible. This is also a weakness for the company for two reasons; firstly they do not advertise their socially conscious efforts therefore their high prices are not justified to their customers. We will write a custom essay sample on Second Cup specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Second Cup specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Second Cup specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Secondly because they are fair trade, they pay more for their materials, this increases their costs which forces them to raise prices to allow for profit. Opportunities: * Second Cup can expand their products and services. * Second Cup should market their social responsibility efforts. * Brand Partnerships * Threats: * There is a decline in economic conditions. People have less disposable income to spend on themselves and their activities. The Canadian economy is recovering and therefore people are working more hours and the consumers are more cautious about how they spend the income they do have. There are a lot of competitors. The premium coffee market is constantly growing. Premium coffee is becoming very trendy and larger businesses want in on the action. McDonalds has recently got involved in the market with their McCafe which offers various types of specialty coffees and baked goods. Furthermore, Starbucks and Tim HortonÃ¢â¬â¢s are a significant competitor with a lot more out lets than Second Cup. Independent coffee shops are also a notable competitor as they have a portion of the market share and they have a presence in almost every town across Canada. The company is in a constant price war with their competitors over similar products. * Problem: Second Cup was one of the undisputed leaders in the specialty coffee market throughout North America; however, due the growth in chains such as Starbucks, Tim HortonÃ¢â¬â¢s, McDonalds, TimothyÃ¢â¬â¢s, and SeattleÃ¢â¬â¢s Best, Second Cup has lost a significant portion of their market. A new marketing strategy is needed in order to increase sales revenue and grow the market share of the company. Objectives: 1. To increase the sales revenue by 10% at $286 million. . To appeal to a younger market and to enrol more young members in the membership program. 3. Expand company presence by marketing in different high traffic areas. Alternatives: * Increase the membership cost. * Pros: * Cons: Recommendations: 1. In troduce a new ad campaign with a trendy new message to appeal to a younger target market and alter the image of MEC. By developing a campaign that conveys the AOIÃ¢â¬â¢s of the consumer it would reveal to the new target that the company understands them and a stronger relationship will be established. Moreover, knowing the AOIÃ¢â¬â¢s of a customer will allow MEC to put ads in areas where effective impressions will lead to a sale (i. e. Internet, Outdoor Marketing, and other ads). Implementation Plan: Target Market Profile: * Current Target Profile: * Aimed Target Profile:. Positioning Strategy: Mountain Equipment Co-op offers quality outdoor products with a fair price, while having the least invasive environmental impact and top notch customer service. Marketing Mix Strategies: * Product: * Price: * Distribution: Marketing Communications Mix: The following are concepts of the IMC Mix that would be effective for Second Cup: * Advertising: Direct response: * Personal selling: * Digital Communications: * Sales promotion: Budgets: The following is a table showing how the $500,000. 00 budget has been divided: Marketing| Cost| Bike Racks| $90,000| Direct Mailers| $8000| Spring Training| $7000| Google Ad Words| $36,000| Television Ad| $359,000| Timing: The following chart will show the months that each marketing strategy will be delivered: Strategy| Month| | Jan| Feb| Mar| Apr| May| June| July| Aug| Sept| Oct| Nov| Dec| Bike Racks| | | | | X| X| X| X| X| X| | | Direct Mailers| X| | | | | | | | | | | | Spring Training | | | | X| | | | | | | | | Google Ad Words| X| X| X| X| X| X| X| X| X| X| X| X| Television Ads| X| | | X| X| X| | | | | X| X| | | | | | | | | | | | | | References C Media Outdoor, (2011). Details: Bike Racks. Retrieved October 6th, 2011 from: http://www. cmediaoutdoor. com/details1. html Canada Post, (2011). Admail Campaign Plan. Retrieved October 6th, 2011 from: http://www. canadapost. ca/cpo/mc/business/productsservices/marketing/addressedadmail. jsf Direct Marketing Association, (2011). DMA Mailing List Search Tool: Adventure Atheletes. Retrieved October 17th, 2011 from: http://lists. the-dma. org/market? page=research/datacardid=117210 Mountain Equipment Co-op, (2011). About MEC. Retrieved October 1st, 2011 from http://www. mec. ca/AST/Navigation/MEC_Global/AboutMEC. jsp Mountain Equipment Co-op, (2011). Sustainability. Retrieved October 1st, 2011 from: http://www. mec. ca/AST/Navigation/MEC_Global/Sustainability. jsp TV. com, (2011). How Much Television do you watch per week? Retrieved October 17th, 2011 from: http://www. tv. com/news/how-much-television-do-you-watch-per-week-24833/
Wednesday, March 18, 2020
Symbolism in Strange News From Another Star Essays - Concepts Symbolism in Strange News From Another Star Symbolism in Strange News From Another Star Strange News from another Star is found to be a story which contains numerous symbols which in many cases contain some important, abstract information. Symbolism is something which is very difficult to explain due to the fact that not everyone sees the so mentioned symbol. They dont quite see it as you, because no two minds are the same, which implies the fact that they dont react equally to something which must be internally interpreted as it is not present as mere information. On this essay I will try to back up with concise words, why I believe that something is representing something abstract, as well as with information from the author. One of the first symbols that we may find, is actually the star. A star is known as a gaseous sphere, which with nuclear fusion and fission may actually give out huge amounts of energy. Obviously a star is a inhospitable place, so I believe that the star actually represents a planet or a country. The flowers, which have a very important part in the plot of the book are a symbol as well. They, have always, as least as far as I know, had a special message. A message of love, tranquillity, joy and they represent the harmony of nature itself. In the first stage of the book, we may see how a problem, the earthquake, has made the people in the star loose a vast amount of flowers. They lost some of the tranquillity and joy that had invaded their lives. And when they look for a messenger to go find flowers, theyre talking about re-finding the tranquillity and lack of fear that they wanted. I believe that the burials, actually represent life. It may sound a bit peculiar, but in real life once you get accustomed to living a happy, joyful life, you then will not be able to live without it and so, you will need to do practically anything, as the people in the star did, to find the flowers. The symbol of the deity that the youth saw in the temple, I understand that by the way in which the story progresses the symbol is actually representing the fact that war, or trouble (the bird of prey) destroys all happiness or good hearted feelings. I think that the representation is what I mentioned above, because when the messenger goes to the foreign star he sees destruction and a total lack of joy. We may find another symbol which goes from pages 55-59. Its the conversation that the youth holds with the king whos nation is in war. Its apparently a symbol because even-though it has important, concrete information for the story, theres more to the phrases themselves. They can be abstracted and thats when I see that the conversation is actually trying to explain the way in which the humanity is being erratic by trying to find happiness. To achieve happiness, you must first get rid of sadness, poverty, trouble, etc (war is the symbol used to represent all of them). It may not be found just by ignoring the others. In the kings star they werent happy because all of the nouns mentioned above were present. A proof of that may be the fact that when trouble, the earthquake, arouse in the province of the youth then they lost the peace and tranquillity, represented by the flowers that they had had. And ultimately I will mention the symbol which the black bird represents, its what I believe is the image of the harshness, horror and terror of war. Which may reach such levels of futility that it may apparently only be seen as a dream, or even more correct, would be to say that its like a nightmare.
Monday, March 2, 2020
Are There Black People With Freckles SAT / ACT Prep Online Guides and Tips When you think about freckles, what do you think of? Fair-skinned children whose mothers slather sunblock on them? Bright, shocking red hair? Maybe even Pippi Longstocking? As a beauty feature, freckles are commonly associated with fair-skinned people, leading to the question: Ã¢â¬Å"Can black people have freckles?Ã¢â¬ The answer is yes- there are many black people with freckles, as well as people with other skin tones who have freckles, too. In this article, IÃ¢â¬â¢ll break down what causes freckles and who has them. IÃ¢â¬â¢ll also provide images of black people with freckles to demonstrate the different skin tones that have freckles. Can Black People Have Freckles? 3 Examples of Freckles on a Black Person Check out these three images to see examples of how freckles look on a black person. What Are Freckles? Freckles, also known as ephelides, are clusters of melanized skin. Freckles have melanocytes (melanin-producing cells) that overproduce melanin granules which change the color of outer skin cells. What does that mean? Basically, freckles are bunched-up clusters of melanin-producing cells. When UV rays hit these bunched-up clusters of cells, theyÃ¢â¬â¢ll darken in color, changing the pigment of small parts of your skin. Freckles are triggered by sunlight, meaning that they develop as you grow and expose your skin to the sun. Because freckles appear after exposure to sun, many people associate them with sun damage. However, freckles are actually not related to sun damage at all. Freckles can, though, disguise lentigo, or sun spots, which can be a sign of cancer. Regardless of your skin tone and the presence of freckles, you should always protect your skin with a broad spectrum UVA/UVB sunscreen thatÃ¢â¬â¢s SPF 30 or higher. Not just anyone can have freckles. In order to have freckles, you must have a variation of the MC1R gene. People of all heritages and skin tones can have this genetic mutation. Why Are Freckles More Commonly Associated With Fair Skin? If there are black people with freckles, why are freckles so predominantly associated with people with fair skin? Why aren't there many examples of black people with freckles? The answer lies in genetics. The variation of the MC1R gene that causes freckles is passed down genetically. People of Celtic heritage, who typically have very fair hair and skin, are more likely to have this genetic mutation than other groups. However, people of African, Mediterranean, Asian, and Hispanic descent can also have freckles. The genetic mutation simply isnÃ¢â¬â¢t as common in these groups as it is in groups of Celtic descent, so you don't see as many Asian or black people with freckles. Can Freckles Disappear? Just as freckles appear in the light, they can fade in the lack of sun exposure. Many people whose freckles appear during the summer often watch those same freckles fade over the winter. On the other hand, there are plenty of people whose freckles stay year-round after they first appear. Every personÃ¢â¬â¢s freckles are slightly different. 4 Tips for Taking Care of Skin with Freckles While freckles arenÃ¢â¬â¢t associated with skin damage, they can make you more prone to getting other, malignant types of skin conditions. Follow these four tips to take care of your skin if you have freckles. #1: Always Wear Sunscreen Both fair skinned and black people with freckles (and really everyone) should always wear sunscreen. Look for a broad spectrum UVA/UVB sunscreen thatÃ¢â¬â¢s SPF 30 or higher. If youÃ¢â¬â¢re trying to limit the appearance of freckles, sunscreen will help guard your skin from the UV rays that cause freckles to appear. Sunscreen will also help prevent dangerous skin damage. #2: Visit a Dermatologist If you freckle easily, your skin will also be more prone to skin cancer and sun damage. You should visit a dermatologist at least once a year to receive a skin cancer screening. Some types of skin cancer look like freckles, so itÃ¢â¬â¢s important to visit a doctor who can help you tell the difference. #3: Perform Monthly Self-Examinations Just like women should perform monthly breast self exams, people with freckles should perform monthly skin exams. You donÃ¢â¬â¢t have to do anything fancy for a skin exam- simply make note of the freckles, moles, and other skin markings you have. The more aware you are of your body, the more likely you are to notice when something has appeared or changed. #4: Exfoliate Exfoliating helps remove dead skin cells and allows for healthy skin turnover. Exfoliating will help remove dead, dull-looking skin and help your other skin care products, like sunscreen and moisturizers, work better. Recap: Can Black People Have Freckles? Freckles are caused by a variation on the MC1R gene- and anyone, with any skin color or heritage, can have them. Freckles are clusters of melanin-producing cells that appear when exposed to UV rays. If you have freckles, itÃ¢â¬â¢s important to take good care of your skin by using sunscreen to prevent from sun damage.
Saturday, February 15, 2020
An evaluation of the training programme and how it effects performance at debenhams -westfield - Literature review Example The study relates the concept of performance management and training implementation to Debenhams, in regards to the manner in which it applies the training methods and how it affects the company's competency and performance rate. Performance is defined as being able to finish a task that is measured against certain standards such as completeness, accuracy, speed and cost. In a contractual agreement, performance can be regarded as a completion or fulfillment of an obligation, which unbinds the person from the liabilities within the signed agreement (Torrington, Hall & Taylor, 2008). Most define performance as the act of accomplishing a task and producing an outcome in line with the objective. Others believe that as long as a result is presented, it is an acceptable performance as it is; and if the objectives are not met, the rate of performance is not at par as projected. Performance cannot be evaluated through the outcome alone, as results are triggered by actions that cause it. Asid e from the efforts made to produce a result, other aspects that can affect the outcome can be both external and internal factors (Institutional Management in Higher Education, 2009). Assessing performance by means of the results alone is not appropriate. There are several objectives imposed by the management that can be utilized as constructive means to evaluate the result, but appraising a performance solely on results reflects a companyÃ¢â¬â¢s poor policy. Other variables that either have an indirect or direct effect towards the result must also be accounted for; as such influences can have severe impacts on the outcome (Torrington, et al, 2008). Performance Management Performance management includes two different kinds of management. One aspect of evaluating performance is through the expert opinion of an analyst, who would be responsible in monitoring the performance of the company as a whole. The other method in which career efficiency can be assessed is through the constant appraisal the managers of its employees in meeting the companyÃ¢â¬â¢s objectives. This includes assisting employees in reaching goals and expectations, thus ensuring that the company would perform better as a whole (Porter, Bingham & Simmonds, 2008). The organization of the employeesÃ¢â¬â¢ performance varies per individual. In general, it comprises planning and establishing objectives, and presenting feedbacks and reviews. Proper management also includes commendations through rewards for high performers, and opportunities for one to become skilled at oneÃ¢â¬â¢s chosen discipline. Management of employee performance is more ideal if the goals are reliable and consistent (Bloisi, 2007). This implies that the management must present a clear way in disseminating information regarding the expected quality of work at present and in the future. Planning the objectives also constitutes classifying the employerÃ¢â¬â¢s prospect of his personnel, so as not to seem broadsided during the course of assessing criteria in performance development (Porter, et al, 2008). Planning and setting objectives and goals in a company is one of the critical components of performance management, as it offers an a fair and proper evaluations system in which employees can undergo proper training, workshops and seminars necessitate to increase oneÃ¢â¬â¢s aptitude and proficiency (Porter, et al, 2008). An ideal performance manag