Legal Aspects of Hospitality Managment Term Paper

Lawful Aspects of Hospitality Managment - Term Paper Example The wellbeing guidelines require the representatives taking care of food to watch individual cleanliness and utilize clean uniform and different clothing types when taking care of food. Moreover, all food handlers are required to experience clinical registration all the time so as to limit the spread of infectious maladies, for example, tuberculosis and looseness of the bowels. The eatery directors are required to keep up spotless and safe condition and premises so as to decrease liabilities that business may bring about through wounds to guests while in the reason (Tansey and Rajotte 79). In the event that the eatery the executives follows these security prerequisites, customers will get roused and urged to return to the café later on. 2. Improved specialists productivity Safety measures require eatery proprietors to guarantee secure and clean condition of the business. Another necessity is better workplace for representatives and the utilization of suggested food taking care of of fices (Brown 785). Concerning wellbeing of the laborers, the law ensures representatives against segregation, poor workplace, and out of line excusal from work, insufficient compensation including extra time remittances, leave and different stipends. In the event that the business can consent to these necessities it will rouse representatives and increment their efficiency (Jha and Elgar 51). Likewise, representatives feel persuaded as a result of better compensation, proper gear and magnificent working environment and they can relate to business. 3. Decrease of unfortunate rivalry When building up a café the speculator must guarantee consistence with every single lawful necessity identifying with security of the clients, laborers and the earth (Vogel 116). The law requires the eateries to guarantee the food is... This paper affirms that sanitation rules portray the cleanliness conditions for taking care of food and the earth encompassing the food business. The procedure included while communicating with sanitation rules is generally awkward and cost serious. The way toward enlisting business is commonly dreary and tedious. A few organizations can't meet the wellbeing guidelines prerequisites thus they quit business. This conclusion of business results to critical loss of business income during the conclusion time frame. This exposition makes an end that the eventual fate of the café business lies fair and square of consistence of the business with security guidelines identifying with client, workers and the ecological insurance. The wellbeing norms have tough necessities for the foundation and the board of the eateries. Adherence to these wellbeing estimates will advance business development by expanding consumer loyalty and faithfulness. Additionally, this will build the productivity of business using suggested food taking care of supplies, assurance of condition against ill-advised waste removal and will result to inspiration of representatives because of better terms of work. Be that as it may, numerous potential speculators may not conform to these measures thus decreasing the potential for venture. Likewise, the significant expense of business consistence with security guidelines will lessen business income consequently decline work openings.

Socialnetworkingsecurity Dissertation Example | Topics and Well Written Essays - 8750 words

Socialnetworkingsecurity - Dissertation Example Rather, numerous associations either disallow web based life use out and out, or have no arrangement at all with respect to web based life use. These two methodologies are unsuitable. As indicated by the worldwide financial pattern, individuals and associations that don't embrace online life are deserted and neglect to receive the critical rewards. In this manner, internet based life could be marked a vital insidiousness. We permit web based life use with no arrangements or rules, along these lines presenting ourselves to security dangers. This paper fundamentally investigates the security dangers related with long range interpersonal communication to people and associations, and the conceivable specialized and authoritative wellbeing measures. Section 1 INTRODUCTION, STATEMENT OF THE PROBLEM, SITUATIONAL ANALYSIS, PREMISE, DEFINITIONS, LIMITATIONS AND DELIMITATIONS Introduction Social systems administration destinations ubiquity has extraordinarily expanded. Nobody can contend the c onvenience of locales, for example, Facebook, Twitter and LinkedIn. They are utilized for proficient systems administration and pursuits of employment, as a methods for expanding deals income, as a data apparatus in regards to security and different issues or as an approach to reconnect with companions. Clearly, messages have lost their situation as the primary web based specialized apparatuses because of the blast of other long range interpersonal communication alternatives, cooperation and joint effort (Freeman, 2004). As indicated by a report by The Wall Street Journal in 2009, there are more informal communication accounts than Webmail account. These days, clients depend more on online journals, tweets and interpersonal interaction presents on supplement their trade of individual and expert data. We live in a period where our character online appear to dominate our genuine character, just as key individual and monetary frameworks, hence presenting significant security chances th at are related with them. Throughout the years, security chances on procedure, individuals and application have been recognized by scientists and programmers (Abraham, 2012). This study’s primary reason for existing is to give an outline of the principle security issues or dangers relating to long range informal communication. Explanation of the Problem Why should access to individual information be restricted, and what are the security dangers emerging from interpersonal interaction? Situational Analysis with an end goal to utilize an increasingly severe procedure for doing a situational investigation via web-based networking media, the examination will utilize SWOT model. To initiate, we start by tuning in, which fills in as the statistical surveying, substance, area and tone of the conversations found in online life. From the listening exercises, one will pick up knowledge as follows: Talent: based on listening exercises, what aptitudes are vital so as to partake in intern et based life? Mechanical ability is required along these lines because of karma of this, cooperation is profoundly limited in the domain of web based life (Abraham, 2012). Time: Knowledge with respect to the time required will be important to commit to our internet based life attempts is basic. The fundamental point being the impact to different parts of the business as time movements to exercises in web based life. Through tuning in, one can procure some degree for the time period looked as far as being included (Abraham, 2012). Capital: Through tuning in, one can decide the range secured by online conversation, in this manner giving a recommendation to what is important to get ready for marriage. Clearly, there is a cost included with regards to preparing workers on partaking in web based life, which must be thought of - this is viewed as the

How to Spot and Cope With Toxic People in Your Life

How to Spot and Cope With Toxic People in Your Life Bipolar Disorder Symptoms Depression Print How to Spot and Cope With Toxic People in Your Life By Marcia Purse Marcia Purse is a mental health writer and bipolar disorder advocate who brings strong research skills and personal experiences to her writing. Learn about our editorial policy Marcia Purse Reviewed by Reviewed by Amy Morin, LCSW on January 26, 2020 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW on January 26, 2020 laflor / Getty Images More in Bipolar Disorder Symptoms Depression Mania and Hypomania Diagnosis Treatment Most people have known or worked with (or even been related to) someone who just seemed to spread negativity everywhere. Examples include a work colleague who constantly complains about how poorly the company is run or a friend who can never seem to see the good in anything (and who never hesitates to tell you all about it). These are the toxic people in your life. After a conversation with a toxic person, your mood probably will be lower. In fact, you may be blue for some time, thinking about all the bad things in your workplace or your social circle. The negative person, however, now may seem happy â€" shes offloaded all of her negative thoughts and energy onto you, and having done so, she may be quite cheerful. This is one hallmark of a toxic person â€" having thoroughly upset you, shes pretty happy, at least for a while. The key to coping with toxic people in your life is to minimize your contact with them  and to understand whats happening when they start to spew negativity. Once you learn not to absorb that negativity, you should be able to cope with them more easily. Who Are the Toxic People in Your Life? Toxic people are the ones who complain all the time. They are the ones who always blame you. They may always turn things around so things you thought they had done wrong are suddenly your fault. They overreact to bad events. Toxic people can drain your energy. You may start to spend a lot of time and emotional strength trying to cheer them up. They may bombard you with their negativity so that you have to spend energy trying to fend it off. Perhaps their constant pessimism infects you, or they always make you angry. They may be leeches who feed themselves by encouraging you to give them your optimism or strength. People with mental illnesses such as bipolar disorder, major depression or even depressive tendencies may be particularly susceptible to toxic people  since theyre already sensitive to negative emotions. For example, someone with bipolar whos in the midst of a mixed or depressive episode may have a somewhat weaker grip on emotional stability than other people, and that may make that person an easier target for toxic people. However, toxic people can affect anyone. Spotting the Toxic People and Shutting Them Down Do you feel depressed, angry, or tired after speaking with certain individuals? Think about this person. Is he or she a complainer? Someone who always expects things to go wrong? Someone who constantly finds fault with you? Does he or she always seem more cheerful after ranting to you? If one or more of these is true, you likely have a toxic person on your hands. If you have an easy way to get this person entirely out of your life, youll be better off instantly. Its not easy to do when the toxic individual is a co-worker, long-time friend, or family member. If its a co-worker and the problem is proximity, is there a good excuse (something along the lines of Im right under an air vent thats bothering me or I could get more work done if I wasnt right by the printer) to get your desk moved? If the person seeks you out to complain, you might try referring him to a supervisor, and then calmly return to doing your work. You may have to repeat this numerous times before he gets the hint. With family members and friends, its likely to be more difficult, since there may be no easy way to remove the toxic person from your life. If you have a seriously toxic friend, you may need to simply decrease the time you spend with her. If youre worried about offending her, cut back your visits over a period of months so it isnt quite as noticeable (she may well notice anyway, though). When the toxic person is a family member or close friend, it may be possible to encourage that person to get into therapy, which is often needed to solve the underlying issue behind the negativity. If you cant get the person out of your life, you need to train yourself to tune out when hes complaining, fault-finding, and energy-draining behavior begins. The Bottom Line Getting away from toxic people can help, but there are times (both at work and in your family and social life) when avoidance just isnt possible. Thats when you need to realize you cant change the other persons behaviorâ€"but you can change your own. If someone you know always triggers depression, anger, or tiredness in you, examine how you react when the negativity starts, and see if changing your own reaction helps. If your reaction doesnt contribute to the problem, or if you just cant make such a change, find a way to lessen this persons presence in your life. It will be good for your health.

The American Civil War helped to save the nation by...

The American Civil War helped to save the nation by rejoining Union Confederate and as result of the Emancipation Proclamation, most African American slaves were declared freed men. However, during the American Reconstruction, the lack of political unity was still very apparent as the South saw Reconstruction as being defeated humiliatingly and thus sought vengeance through the slaves it had lose. Although many slaves did receive their freedom, Reconstruction caused an increase in the white supremacy groups such as the Ku Klux Klan and laws such black codes/ Jim Crow laws/ sharecropping, which limited the rights freed slaves had. This unfortunately caused many of the freed slaves to be only marginally better off than before the Civil War†¦show more content†¦The main success of the Bureau lies in the establishment of schools. It spent over five million dollars for the creation of schools; by 1870, there were over 1000 schools in the south. It helped to found some historicall y black colleges and universities such as Howard University. In addition to school, it also helped with the funding of churches. Unfortunately, by 1971, it had lost most of its funding and consequently, its staff members. It failed to carry out any long term protection for freed slaves and did not produce any real measure of equality in the South. One opponent of the Bureau was President Andrew Johnson. He returned confiscated property to white Confederates, pardoned hundreds of former Confederate officers, soldiers and government officials, and tried to limit the amount of land the Bureau could sell by taking the land the Union had confiscated and gave to the Bureau and giving it to previous white landowners. When Congress first passed a bill in February, 1866, to extend the Bureau’s existence and to give it new legal powers to sell land, Johnson vetoed the proposed legislation and argued that it interfered with states’ rights, gave preference to one group of people over another and would be financially stressful on the government because of its extended funding. Congress overShow MoreRelated Paper761 Words   |  4 Pages In the 1790s members of the industry in both Paris and London were working on inventions to try to mechanise paper-making. In England John Dickenson produced the cylinder machine that was ope rational by 1809. Although useful for smaller enterprises, this lacked the large scale potential of the machine resulting from the invention of Nicholas-Louis Robert in Paris, which had a more complicated incubation period. The last of the early improvements to this machine were financed by the Fourdrinier brothersRead MoreReflection Paper836 Words   |  4 Pagesand integrating quotes. 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President Wilson s Racial Dealings - 896 Words

Much like how President Wilson’s racial dealings showed the dark sides of his being a passive-negative president his vast support and activity for the Espionage Act also show some of these dark sides. Similar to how Wilson supported segregation for the sake of peace the same logic seemed to have applied to national peace during the First World War. All evidence again seems to point to the fact that President Wilson meant the Espionage Act to be an asset to the nation and help defend it against foreign subterfuge yet it is hard to believe that President Wilson wasn’t aware of the negative impacts such legislation would have (Carroll, 1919). It was American citizens more than anyone else who suffered under the Espionage Act and its enforcement. The act had made it virtually illegal to criticize the war or the government, restricting freedom of speech in a way that had never before been known in the United States (Carroll, 1919). It is hard to imagine that President Wilson, an intellectual and very intelligent man, had no idea that such a thing would occur. Instead it would appear to be far more likely that President Wilson knew of at least some of the negative consequences that the act was going to have and that he ultimately decided that it was better to limit free speech for the sake of peace and security (Stone, 2003). This â€Å"lesser evil for the sake of peace† sort of mindset is the exact same thing that happened to President Wilson in regards to his racial dealings,Show MoreRelatedThe Use Of Excessive Force By Law Enforcement Essay1459 Words   |  6 Pagesand the general population to call for national reforms. The goal is to better match the current â€Å"police culture† with democratic ideals (Racial Injustice). 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Why Does Plato Argue That Rulers Must Be Philosophers Free Essays

Within this essay I Intend to examine Plates reasoning and justification for his belief in philosopher rulers and question whether they are, in fact, the best people to govern society. The current democratic method of organization of the â€Å"polis† was not suitable for Plato as he considered ruling far too vital a role in society to be left to the untrained. Instead, it should be left to those who have the knowledge and more crucially, the wisdom required to comprehend such a task. We will write a custom essay sample on Why Does Plato Argue That Rulers Must Be Philosophers? or any similar topic only for you Order Now It Is, however, at this point, we should consider that a significant factor In Plat’s opposition to democracy was that the Athenian democracy had condemned Socrates o death. It is important to remember that the liberal democracy which we currently experience is very recent and not at all the concept of democracy that Plato speaks. In fact, the idea of all adults over the age of 18 being able to vote would indeed be absurd to someone such as Plato. The democracy, of which he speaks, would be of greater equivalence to a modern day referendum, In which all those eligible to vote gather to debate and eventually vote. Plato thus set out to craft a new structural form for the polls, in simple, an Ideal society. This constituted three general social lasses and indirectly three separate polio’s within the whole Solipsism. At the lowest end of this, was the â€Å"producers†, although Plato pays little attention to this class, it compromises people who were engaged in economic activities, such as, farmers and manufacturers. Although of no political importance, they served the crucial function of providing the economic and material requirements of the community. Primarily, Plato places them as obedient workers under the control of the axillaries. This constitutes the first polls, â€Å"one In which money lovers, and only money lovers are made as happy as possible† (Reeve C. D. C IPPP 1984), and thus becomes a â€Å"luxurious polis† (Plato The Republic IPPP e). The second level on Plates ideal society was that of the auxiliaries. It was the auxiliaries who, in current times, would complete the actions of the military civil service and public offices I. E. Police. Consequently, it was their occupation to enact the decisions made by the ruling class. It would be from the elite of the auxiliaries that a philosopher guardian would emerge, as they had worked their way through the education and training. Therefore, this emerges as the second polis in which â€Å"unnecessary appetites† (Reeve C. D. C IPPP 1984) are removed this is the part of the Solipsism in which honor-lovers are made as happy as possible. (Reeve C. D. C IPPP 1984) However, it must be pointed out that the auxiliaries also shared this second polis with the guardians who were not chosen as â€Å"pensioner Kilns. † Hymnal, It was ten Guardians won were let at ten top AT ten society, as the rulers. This was the elite group above the rest of society, only those who completed all the statutes laid out during their training would be able to become a recognized philosopher guardian at the age of 50. These would be the people who had a true understanding of the forms and ultimately, of what is good ND Just. With this Plato has set out his â€Å"dodos† for the ideal society and his belief that those most suited to govern this society were his â€Å"Philosopher Kings† who were chosen from this Guardian class. It is at this point, that I believe we must further engage with what in fact it means to be a philosopher, and how you reach such a position. Plato sets an initial screening process, â€Å"the one who is willing to taste every kind if learning with gusto, and who turns to learning with enthusiasm, and cannot get enough of it, he is the one we shall rightly call a philosopher. (Plato The Republic 474 c) â€Å"Those who have reached that goal are philosopher kings at last. The polis over which they rule, and which contains the elaborate educational apparatus necessary to reliably produce them, is the third polis. † (Reeve C. D. C. P 195, 1984). During Plat’s explanation of his philosopher-king, he uses three analogies, the sun, the line and finally the cave , in order to depict the reason for the philosopher’s irreplaceable role in politics. The central element in each of these is the concept of the forms. In my opinion, Plato most aptly explains the transition to a philosopher with his simile of the cave. Plato classes this as â€Å"the enlightenment or ignorance of our human condition† (Plato The Republic IPPP a). The allegory of the cave is to illustrate that the philosopher is the one who sees things as they really are. The philosopher is able to see the truth, whereas, the masses see, merely, shadows. The arduous process of education which draws the philosopher from the state of ignorance and belief to the enlightened state of knowledge and wisdom is comparable with the difficult Journey from a dark cave up a long path to the open light of the sun. Whilst explaining the Journey of the philosopher’s education he also attempts to show why it is that the masses reject the philosopher once their knowledge has been gained. Primarily, Plato says that the philosopher is misunderstood by the ignorant masses and that the knowledge which they attempt to impart threatens the beliefs of their UN-enlightened minds. It is clear upon examination of Plat’s society, that it is indubitably a totalitarian regime; however, this point must be critically examined as it is clear that there are distinct and separate ways to critique this point. Naturally, there are those who would say that the restriction of freedom from a dictatorial power is inherently wrong. Conversely, though it must be considered that restriction of freedom for the good of people is no bad thing. In theory a system which imposes â€Å"The Good† on all people, would be one which benefits all and enhances the chance of maximum human development and freedom from evil. Until philosophers rule as kings, or those who are now called kings and leading men genuinely and adequately philosophies, that is, until political power, authority and philosophy entirely coincide, while the many natures who at present pursue either one exclusively are forcibly prevented from doing so, cities will eve no rest from evils,†¦ Nor, I think, will the human race. † (Simon Blackburn IPPP c- D 2006) Obviously the counter argument to that and the very basis of Plat’s critics, is that whether human nature being as it is, would ever allow it in reality? Especially when compared Walt previous totalitarian regimes, experience Allocates Tanat teen have rarely brought good to the majority, and predominantly have indeed brought the opposite. In reality, it could be argued that there has been a historical dominance of state dictatorships in comparison with the relatively recent liberal democracies. Citizens who are raised within the liberal western tradition are taught to be convinced of the faultlessness of democracy and thus find it challenging to comprehend that any other system could be better, or even to see the weaknesses in democracy. Due to the inability to acknowledge the failings of democracy, Plato creates two illustrations to depict them; these are the similes of the beast and the ship. Plato utterly rejects two common modes of thought in democratic societies, Just because everyone believes it to be true and good does not make it so, and that Just cause someone is a convincing speaker and persuades the masses to his view – it does not mean he is speaking the truth or that his ideas are good. The foundation of these illustrations is that the Philosophers simply know â€Å"The Good†. Plat’s debate is clearly rejecting some of the foundational ideas within Democracy. Within the simile of the beast, the large and powerful animal in this story is the general population who make up the democracy. In this tale, Plato is depicting a clear division between, what the majority like and think is good, what pleases them, and unbeknown to them, what actually is â€Å"The Good†. The Good (I. E. The dodos or form of the good) is good whether people think it is good or not. The Good is the predetermined standard against which the pleasures and desires of the masses must be Judged to determine whether they are good or bad. Plato is saying that the Sophists of his time were merely concerned with remaining in power and thus would bow to the appeasement of the masses that were ill educated. Fiscal and devoid of the knowledge of what is truly important in life and were subsequently unfit to rule the polis. They were no more than manipulators and responders to popular opinion without any standard tit which to work. The Sophists were relativists. For them ‘good’ meant no more than what the people want, what will keep them happy, and what society thinks are good. This approach to politics is recognizable within the contemporary use of opinion polls and pressure groups. â€Å"All those individuals who make their living by teaching, and whom the public call â€Å"Sophists† and new for their skill, in fact teach nothing but the conventional views held and expressed by the mass of the people, when they meet; and this they call a science† (Plato The Republic IPPP a-b) This forever, does not entirely show why Plato is convinced that it is philosophers who should rule. Socrates proposes the notion that the study of philosophy results in the unearthing of objective truths about what is good, from this grounding this knowledge can be used as an unique;coal platform for policy-making. Plato believes that in contrast with his idea of the world of matter, the world of sense , which he classes as a mere world of shadows, is in fact â€Å"world of final, immutable, changeless, objects of contemplation, at the summit of which stands the ultimate object of a facial kind of knowledge independent of sense experience. This is ultimately a real and ultimately fitting object of love and desire, a constantly radiant eternal source of light, the form of good itself. † (Blackburn S. Pop, 2006). Subsequently, it has the natural progression that the people most suited to rule, are the people who have the wisdom of this higher realm, so Justifiably this would be the philosophers. â€Å"If pensioners nave ten capacity to grasp ten eternal Ana Immutable, Wendell tense won have no such capacity are not philosophers and are lost in multiplicity and change, which of the two should be in charge of a state? (Plato The Republic p 484 b). At no point, has it ever been empirically verified that those who have studied philosophy will all agree on that which is good and right. Even those who do agree that there are moral facts do not agree on exactly what they are – nor do they agree on what is the best way to act in the light of those facts. Even if we do agree with Plato and accept that a true underst anding of goodness and Justice is both possible and agreement can be reached between philosophers, it still leaves the question whether this is all that a politician needs. How to cite Why Does Plato Argue That Rulers Must Be Philosophers?, Papers

Second Cup Essay Example

Second Cup Essay Running head: CASE STUDY: SECOND CUP Case Study: Second Cup Audrey Fortin, Joshua Hartson, Ashley Jardine, Andie Walker Turner St. Lawrence College Marketing Principles Kip Tuckwell November 28th, 2011 Case Study: Second Cup Second Cup’s strengths are: * They offer a unique coffee experience. Second Cup focuses on the atmosphere of their shops and pays a great attention to detail. Unlike their independent counterparts, Second Cup has the resources to create a universal ambiance throughout all of their retail stores. Their stores are very well designed, but have more of an exclusive feel than other coffee shops. * They are a subsidiary of Cara. Cara is one of the largest operators of full-service restaurants in Canada. The relationship with Cara gives Second Cup access to more resources—such as administrative services and monetary resources. * They are fairly priced. * They are a globally recognizable brand. Second Cup was established in Toronto, Ontario and has been around since 1975. Over the past 35 years, they have expanded to over 16 countries. Most Canadians can identify the logo and recognize the brand. They are socially responsible. Second Cup is a very socially responsible company, they are not only fair trade certified, but they are also supported by the rainforest alliance. This is a strong point for the company, because it shows that they are responsible and are not all about profits. Second Cup is a very socially responsible company, they are not only fair trade certified, but they are also supported by the rainforest alliance. This is a strong point for the company, because it shows that they are responsible and are not all about profits. * They have a loadable gift card. (Lost and stolen program) * They has something new. (USP – new products all the time) (innovation) Second Cup’s weaknesses are: * They are a franchised company. People aren’t buying franchise they don’t grow * Second Cup is more expensive than competition. Higher priced due to low * Second Cup is socially responsible. This is also a weakness for the company for two reasons; firstly they do not advertise their socially conscious efforts therefore their high prices are not justified to their customers. We will write a custom essay sample on Second Cup specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Second Cup specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Second Cup specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Secondly because they are fair trade, they pay more for their materials, this increases their costs which forces them to raise prices to allow for profit. Opportunities: * Second Cup can expand their products and services. * Second Cup should market their social responsibility efforts. * Brand Partnerships * Threats: * There is a decline in economic conditions. People have less disposable income to spend on themselves and their activities. The Canadian economy is recovering and therefore people are working more hours and the consumers are more cautious about how they spend the income they do have. There are a lot of competitors. The premium coffee market is constantly growing. Premium coffee is becoming very trendy and larger businesses want in on the action. McDonalds has recently got involved in the market with their McCafe which offers various types of specialty coffees and baked goods. Furthermore, Starbucks and Tim Horton’s are a significant competitor with a lot more out lets than Second Cup. Independent coffee shops are also a notable competitor as they have a portion of the market share and they have a presence in almost every town across Canada. The company is in a constant price war with their competitors over similar products. * Problem: Second Cup was one of the undisputed leaders in the specialty coffee market throughout North America; however, due the growth in chains such as Starbucks, Tim Horton’s, McDonalds, Timothy’s, and Seattle’s Best, Second Cup has lost a significant portion of their market. A new marketing strategy is needed in order to increase sales revenue and grow the market share of the company. Objectives: 1. To increase the sales revenue by 10% at $286 million. . To appeal to a younger market and to enrol more young members in the membership program. 3. Expand company presence by marketing in different high traffic areas. Alternatives: * Increase the membership cost. * Pros: * Cons: Recommendations: 1. In troduce a new ad campaign with a trendy new message to appeal to a younger target market and alter the image of MEC. By developing a campaign that conveys the AOI’s of the consumer it would reveal to the new target that the company understands them and a stronger relationship will be established. Moreover, knowing the AOI’s of a customer will allow MEC to put ads in areas where effective impressions will lead to a sale (i. e. Internet, Outdoor Marketing, and other ads). Implementation Plan: Target Market Profile: * Current Target Profile: * Aimed Target Profile:. Positioning Strategy: Mountain Equipment Co-op offers quality outdoor products with a fair price, while having the least invasive environmental impact and top notch customer service. Marketing Mix Strategies: * Product: * Price: * Distribution: Marketing Communications Mix: The following are concepts of the IMC Mix that would be effective for Second Cup: * Advertising: Direct response: * Personal selling: * Digital Communications: * Sales promotion: Budgets: The following is a table showing how the $500,000. 00 budget has been divided: Marketing| Cost| Bike Racks| $90,000| Direct Mailers| $8000| Spring Training| $7000| Google Ad Words| $36,000| Television Ad| $359,000| Timing: The following chart will show the months that each marketing strategy will be delivered: Strategy| Month| | Jan| Feb| Mar| Apr| May| June| July| Aug| Sept| Oct| Nov| Dec| Bike Racks| | | | | X| X| X| X| X| X| | | Direct Mailers| X| | | | | | | | | | | | Spring Training | | | | X| | | | | | | | | Google Ad Words| X| X| X| X| X| X| X| X| X| X| X| X| Television Ads| X| | | X| X| X| | | | | X| X| | | | | | | | | | | | | | References C Media Outdoor, (2011). Details: Bike Racks. Retrieved October 6th, 2011 from: http://www. cmediaoutdoor. com/details1. html Canada Post, (2011). Admail Campaign Plan. Retrieved October 6th, 2011 from: http://www. canadapost. ca/cpo/mc/business/productsservices/marketing/addressedadmail. jsf Direct Marketing Association, (2011). DMA Mailing List Search Tool: Adventure Atheletes. Retrieved October 17th, 2011 from: http://lists. the-dma. org/market? page=research/datacardid=117210 Mountain Equipment Co-op, (2011). About MEC. Retrieved October 1st, 2011 from http://www. mec. ca/AST/Navigation/MEC_Global/AboutMEC. jsp Mountain Equipment Co-op, (2011). Sustainability. Retrieved October 1st, 2011 from: http://www. mec. ca/AST/Navigation/MEC_Global/Sustainability. jsp TV. com, (2011). How Much Television do you watch per week? Retrieved October 17th, 2011 from: http://www. tv. com/news/how-much-television-do-you-watch-per-week-24833/